Hey there, I’m Caitlin. I’m a creative strategist and writer based in Flagstaff, Arizona. I grew up here, left for New York and Los Angeles for about a decade, and then came back, but that’s a longer story.
This was my brother visiting me in NYC, 78th and 2nd:
For the past ten-ish years, I’ve worked in advertising. I’ve worked in creative and content roles at agencies and in-house. I’ve worked with Meta, Nike, Tinder, Levi’s, Sonos, Merrell, and Hanna Andersson. I’ve won three Telly Awards and an American Advertising Award.
This is the rooftop at Spring Studios in NYC, Summer 2017:
This was on a shoot for Ralph Lauren with the Spring Studios team in NYC:
I also worked in Los Angeles for Adolescent Content on commercial and social content projects. For Tinder (during the pandemic), I worked on their “Put Yourself Out There” campaign, which featured Megan Thee Stallion and drove 800 million impressions. I launched Meta’s ‘We the Culture’ initiative on Instagram.
The Adolescent Content Team in Los Angeles/Zoom:
I worked with Levi’s and filmed a very drunk DJ on the highline for their Spring campaign. I led content and strategy for Hanna Andersson, Dose, and GoodPop.
This was a shoot for Goodpop’s new Fruit Sours, Pickleball Court in Austin:
I’m currently working on writing a satirical novel that has nothing to do with selling anything to anyone. It’s set in New York’s ad world and follows a burned-out creative director and his cynical team as they launch a viral campaign that accidentally creates QAnon.
Welcome. Or welcome back. Either way, thanks for reading :)
If you’re new here, I write a monthly serialized novel called Everything is Advertising, about a burned-out Creative Director and his cynical team that accidentally create QAnon through a viral marketing campaign. If you like that kind of thing, you can start at Part One and catch up from there.
Every Monday, Below the Fold talks through the stories behind the brands.
Every Friday, The Business of Advertising shares lessons from over a decade working on the front lines of advertising.
This is cute.
Don't remind me of the pandemic! No work, no jobs!