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Everything is Advertising.
Below the Fold.
The Business of Advertising.
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Maree Didn’t Want the Damn Flowers.
It was just for the clickbait anyway.
Aug 21
•
Caitlin Cullen
12
2
3
I Accidentally Entered the Manosphere.
...and learned I was destined to fail from the start.
Aug 14
•
Caitlin Cullen
10
1
4
The Bike Wasn't the Real Business Anyway.
Peloton spend millions building bikes that nobody wanted.
Aug 10
•
Caitlin Cullen
7
2
Aesthetic Distance.
Being "anti-mainstream" is just a performance.
Aug 3
•
Caitlin Cullen
11
2
4
July 2026
Narrative Repositioning.
How three companies escaped their narrow brand perception.
Jul 31
•
Caitlin Cullen
9
2
2
The Water is Just the Merch.
Liquid Death runs an entertainment business, and also sells water.
Jul 27
•
Caitlin Cullen
9
2
Did You Know She Was Talking About a Mango?
Subverting belief, shitposting, and the twist you didn't see coming.
Jul 24
•
Caitlin Cullen
11
2
2
The $180 Trail Shoe (That the Cool Kids Want).
How Salomon built a billion-dollar sneaker business.
Jul 20
•
Caitlin Cullen
7
2
Nobody Smart is Having a Good Time.
To be cringe and happy is to be free.
Jul 17
•
Caitlin Cullen
12
3
ABOVE THE FOLD | Time for Twix to Partner with Goosebumps
July 13, 2026
Jul 13
•
Caitlin Cullen
8
2
Should Murderers Go to Jail?
Every question is actually a test.
Jul 10
•
Caitlin Cullen
10
3
ABOVE THE FOLD | KFC Tries to Stop People from Blowing their Fingers Off
July 6, 2026
Jul 6
•
Caitlin Cullen
8
2
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